What we did:

Fire & Flower

• Brand strategy and concept
• Communications and PR
• Video and photography
• Marketing collateral
• In-store displays

Alongside Fire & Flower’s executive leadership and a team of consultants, we developed the fundamental brand strategy, design and messaging behind this colossal Canadian cannabis brand. We helped navigate the marketing preparation for legalization, working within ever-changing regulations. Fire & Flower now has 90+ corporate locations across Canada. 

*Work completed on past agency team, Free Branding & Digital

Highlights

Open binder with retail guidelines document for Fire & Flower in a green binder.
A black lighter with "Light it up" text and a green swirl design next to an orange box with "Let's roll" text and "Fire & Flower Cannabis Co." logo.
Pickup truck with "Fire & Flower" branding and colorful design.
Illustration of a mobile cannabis shop with "Fire & Flower" branding, featuring a modern trailer design with abstract mountain graphics and promotional text.
Four decorative shopping bags with abstract landscape designs in green, orange, and gray tones, featuring white rope handles.
Two cardboard boxes with Fire & Flower Cannabis logo
Tablet displaying a screen with yoga image and text about Sativa strains, including benefits and types like Silver Hawk and Pineapple Express.

One with wisdom

Storefront of "Fire & Flower" cannabis shop with abstract design on windows and logo on door.