Why Us
Dynamicism
In a world full of mimicry and surface-level branding, we offer something inimitable. We don’t just make brands look and sound good. We make them feel right. If your business works, but your brand seems misaligned, underwhelming or forgettable—you're not alone. Most brands are built to blend in. We’re here to help you alchemize and stand out.
Here’s why clients choose to work with us:
1. Real-world experience
With a combined 28 years in the industry, our award-winning team possesses an intimate understanding of branding & marketing. We've worked with over 200 local, national and international brands, including notable ones like the University of Alberta and Fire & Flower.
2. Strategic, senior & sentient
We’re not just creatives, we’re highly experienced business owners. We bring strategic insights along with creative sense. We also know AI’s strengths and limits. While we do leverage it for task efficiency, we know the most original, authentic creative work is innately human, filled with emotional intelligence, nuance and a personal touch that audiences can sense.
3. Intentionally small & nimble
We’ve chosen to stay small and senior because we believe in depth over volume. Our studio is virtual and agile by design, which means no middle layers of staff or unnecessary overhead. Your investment goes exactly where it should: into your work. You’ll work directly with the creatives doing the work. No handoffs. No juniors billed as seniors. Just pure, creative chemistry.
Our team
Dustin Coulson
Co-Founder, Creative Director
With 13 years of brand and marketing experience, Dustin has led the conceptual and creative development of more than 150 local and national brands and campaigns. His multitude of skills and years of agency experience help to bring each project he’s involved in to life.
• Diploma in graphic design & illustration, 2012, MacEwan University
• Mixed-media sculpture artist, nature enthusiast
• People-person, deep thinker
Mandy Gommerud
Co-Founder, Director, Communications + Strategy
So far in her 15-year marketing career, Mandy has led the strategy, creative and communications for more than 250 unique brands and campaigns. Her agency experience spans local and national borders. Mandy also co-owns Glamp Good, a geodesic dome glamping experience in the Boreal Forest.
• Diploma in business & marketing, 2010, Eastern College
• Lover of adventure, fashion and fun
• Path-carver, dreamer & doer, sleep fanatic
Alchemize your brand
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Alchemize your brand .
Ready to transform your position and deeply connect with your audience?