The City of Red Deer needed a proactive and positive campaign to announce the roll-out of recycling green bins across the city. Research showed general public perceptions were negative. Green bins would be complicated and add confusion to daily life. Enter State of the Cart: A satirical campaign we developed to highlight the benefits and sleek modern conveniences of the new green carts. The campaign successfully changed the conversation and the city received much positive feedback.

*Work completed at past agency, FREE Branding & Digital