On Call Post Call (OCPC) is a newly launched medical scrub and leisurewear line, based on the eastern seaboard of the US. We worked with OCPC’s founder, a doctor himself, to position his brand in the market. We delivered a dynamic brand platform and set the stage for its successful execution with a comprehensive social media launch strategy. We also developed the copy and design for OCPC’s splash page and full Shopify site. We worked closely with SeedCMS, a California-based digital agency specializing in Shopify development to ensure a cohesive end result.