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Pivot

What we did

• Program naming
• Brand strategy and concept
• Brand language, storytelling and design
• Marketing collateral

Organic Alberta needed a distinct brand position for its Organic Grain Transition Program. We eagerly got to work and created the name, brand and marketing materials for what’s now known as Pivot and Grow. Today, it’s a thriving online platform for new and transitioning organic grain farmers to find resources, connect with experts, find organic grain prices and build marketing relationships.

*Work completed at past agency, FREE Branding & Digital

01 • Highlights

02 • Tagline

Shift to organics

Shift to organics •

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