When the pandemic hit, Jason Sui, the founder of Studio Artefacts realized the apparel industry was primed for a shift from fast to sustainable fashion. With an expertly designed capsule collection, and a drive to influence change, Jason worked with Social Animals to develop an identity system and bring his dreams to life. From the kickstarter campaign through to print and social implementation concepts, we created a solid, social-driven brand marketing foundation for Studio Artefacts.